Search results for "Demanda homosexual"

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Oferta y demanda en el mercado turístico homosexual: una propuesta de estrategias de intercambio para la mejora del marketing en el segmento

2007

-Marcelo.Royo@uv.es -M.Eugenia.Ruiz@uv.es La demanda turística homosexual presenta características diferenciales, y necesidades y motivaciones específicas a las que la gran mayoría de empresas del sector turístico no han sabido y/o podido responder. El presente trabajo trata de identificar los principales tipos de empresas u organizaciones que actúan en este mercado y que constituyen la oferta turística, definir las peculiaridades de la demanda turística homosexual en cuanto a sus necesidades y expectativas, y exponer una serie de estrategias de marketing, ya sea segmentación, posicionamiento o mezcla de marketing, a seguir por aquellas empresas del sector turístico que deseen orientarse ha…

Marketinglcsh:GOferta homosexualEstrategia de marketingUNESCO::CIENCIAS ECONÓMICAS::Economía sectorial::Economía sectorial. Turismolcsh:Geography. Anthropology. RecreationTurismolcsh:Recreation. LeisureTurismo homosexual; Demanda homosexual; Oferta homosexual; Estrategia de marketing:CIENCIAS ECONÓMICAS::Economía sectorial::Economía sectorial. Turismo [UNESCO]lcsh:GV1-1860Demanda homosexualTurismo homosexualCuadernos de Turismo

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PEPhysical Sciences and Engineering
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LSLife Sciences
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SHSocial Sciences and Humanities
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